“Bizarre consequences” could result from new laws about to come into force on the promotion of alcohol, according to the Law Society of Scotland. This Saturday, 1 October, sees the operation of new rules, under the Alcohol etc (Scotland) Act 2010, which will ban “irresponsible promotions” in supermarkets, and on the advertising of alcohol promotions. Among other things, they will prohibit discounts on multiple purchases, require promotional and advertising material of alcoholic products to be contained within a designated display area in stores, and ban advertising within 200 metres of the store premises. The rules are part of the Scottish Government’s drive to cut excessive drinking, but Stephen McGowan, of the Law Society of Scotland’s Licensing Law Committee, warned today that there may be unintended consequences. He commented: “A ban on alcoholic drinks promotions will apply equally across all licensed premises. The change will mean an end to various supermarket deals, such as buy three bottles of wine for £10, as of this Saturday. But the multipack rule only applies if you are also selling the same product as single items, so premises may simply decide to stop offering singles and stock multipacks only – meaning customers may in fact [...]
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